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Nichole Macdonald

Wear The Yellow Heels

Wear The Yellow Heels

A couple weeks ago, I had the good fortune to be able to take two lucky customers (De’Anna and Sabrina, who won our travel contest earlier this year) to India, along with my office manager, Jenny. After several days of grueling travel, we finally had the long-anticipated opportunity to visit the Taj Mahal. When we met in the lobby of the hotel to depart for the tour, I saw that De’Anna was wearing bright yellow stilettos. Before I even had a chance to question her choice of footwear, knowing it was going to be a long, hot day with a lot...

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Jenny Gerling

Stylish Solution to Age-old Problem

Stylish Solution to Age-old Problem

It’s a common concern which countless women across the ages have shared. “Does this fanny pack make my ass look big?” San Diego-based designer Nichole MacDonald wasn’t thinking sizes or shapes when she first envisioned the Sash Bag. But for women seeking a stylish and secure alternative to bulky hand bags and fanny packs, the Sash Bag is quickly becoming a must-have accessory. “I was with my son at LEGOLAND in Carlsbad to do a one-mile fund-raiser run. Of course, there was no way I could carry a purse for something like that. I thought ‘what are my options?’ Women’s...

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Angie Lawrence

La Mesa woman updates fanny pack

La Mesa woman updates fanny pack

A few years ago, La Mesa’s Nichole MacDonald got tired of carrying a heavy, bulky purse and decided to do something about it. With a background in graphic design and branding, MacDonald, 34, created the Sash Bag. The Sash, which wraps around a person’s body, is already turning into quite a sensation and has been featured on “The Today Show.” Read more here

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Lesa Hudspeth

Functional Sash Design Puts Purses to Shame

Functional Sash Design Puts Purses to Shame

I’ll confess. I just gave up my heavy hand bag for a fanny pack. If you haven’t done it yet, don’t do it. They aren’t any better. I was trying to avoid shoulder pains, or having to switch it from one shoulder to the other while I was browsing the department store. This was not a fair trade. It matches nothing except my workout gear (sort of), it doesn’t stay in place, it emphasizes the weight around my waist; do I go above or below the love handles? See the rest of the article here.

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