Meet The Team

Nichole is the founder and creator of the Sash bag. She invented the Sash bag out of necessity, not having any idea it would turn into the phenomenon it has become today. Her passion is being with the customers and spreading the love of Sash. Nichole is a single mom, philanthropist, sister-friend to many, and highly active member of all of her communities.

Jocelyn works in marketing, communications, business development, and wherever else her experience and love of Sash will help the company and our team. Jocelyn brings her leadership to the Sash team to help create maximum Sashisfaction for all!

Nichole is the founder and creator of the Sash bag. She invented the Sash bag out of necessity, not having any idea it would turn into the phenomenon it has become today. Her passion is being with the customers and spreading the love of Sash. Nichole is a single mom, philanthropist, sister-friend to many, and highly active member of all of her communities.

Jocelyn works in marketing, communications, business development, and wherever else her experience and love of Sash will help the company and our team. Jocelyn brings her leadership to the Sash team to help create maximum Sashisfaction for all!

Kara is Sash’s Director of Operations, which, for a small business, means that she wears about a dozen hats. She has her finger on production, marketing, accounting, sales, systems, and more. She is a human magic wand.

Cheri is our Customer Success Manager and our Concierge who ensures that literally every customer is smiling every day. She genuinely LOVES making people happy. And our customers love her back! Pretty sure she has her own fan club.

Kara is Sash’s Director of Operations, which, for a small business, means that she wears about a dozen hats. She has her finger on production, marketing, accounting, sales, systems, and more. She is a human magic wand.

Cheri is our Customer Success Manager and our Concierge who ensures that literally every customer is smiling every day. She genuinely LOVES making people happy. And our customers love her back! Pretty sure she has her own fan club.

Elizabeth was Sash's first official employee and has performed many critical roles over the past ten years. She's back again as Nichole's assistant, shipping specialist, social media content creator, customer support and more. 

Carla is a Sash enthusiast who's been spreading her "North of the Border" kindness as part of the Sash community. She's now an official part of the team and she's always eager to help others with a ton of enthusiasm.

Elizabeth was Sash's first official employee and has performed many critical roles over the past ten years. She's back again as Nichole's assistant, shipping specialist, social media content creator, customer support and more. 

Carla is a Sash enthusiast who's been spreading her "North of the Border" kindness as part of the Sash community. She's now an official part of the team and she's always eager to help others with a ton of enthusiasm.

In her role as Graphic Designer and Marketing Specialist, Grace creates content that reflects the greatness of Sash Sisters & Misters and the Sash Bag, too! You can find her out surfing, hiking or taking pics for Sash in and around San Diego. Her radiant spirit is hard to miss!

Junior is an absolute master of his shipping domain, making sure Sash customers get their orders quickly and correctly. We would all be lost without him and love having him on the team. He’s a devoted and loving dad and we’re pretty sure his kiddos like having him around, too!

We’re convinced there isn’t anything Carlee can’t do, so of course she’s an amazing part of the Sash customer service crew! She’s a single-mom to two incredible kids, a great friend ,and an all-around awesome person. We don’t know how she does it all, but we’re here for it!

In her role as Graphic Designer and Marketing Specialist, Grace creates content that reflects the greatness of Sash Sisters & Misters and the Sash Bag, too! You can find her out surfing, hiking or taking pics for Sash in and around San Diego. Her radiant spirit is hard to miss!

Junior is an absolute master of his shipping domain, making sure Sash customers get their orders quickly and correctly. We would all be lost without him and love having him on the team. He’s a devoted and loving dad and we’re pretty sure his kiddos like having him around, too!

We’re convinced there isn’t anything Carlee can’t do, so of course she’s an amazing part of the Sash customer service crew! She’s a single-mom to two incredible kids, a great friend ,and an all-around awesome person. We don’t know how she does it all, but we’re here for it!