Nichole MacDonald

Chief Bag Lady


Nichole is the founder and creator of the Sash bag. She invented the Sash bag out of necessity, not having any idea it would turn into the phenomenon it has become today. Her passion is being with the customers and spreading the love of Sash.

Kate Nowlan

Master and Commander


Kate is Sash’s fractional COO and veteranentrepreneur, published author, and women’sadvocate. She knows how to whip a company into shape and will also make you pee your pants laughing in the process.

Kara Mayfield

Gorilla Glue


Kara is Sash’s Director of Operations, which, for a small business, means that she wears about a dozen hats. She has her finger on production,marketing, accounting, sales, systems, and more. She is a human magic wand.

Cheri Terhorst

Patron Saint of Sash Shennanigans


Cheri is our Customer Success Manager and our Concierge who ensures that literally every customer is smiling every day. She genuinely LOVES making people happy. And our customers love her back! Pretty sure she has her own fan club.

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