Meet The Team

Nichole is the founder and creator of the Sash bag. She invented the Sash bag out of necessity, not having any idea it would turn into the phenomenon it has become today. Her passion is being with the customers and spreading the love of Sash. Nichole is a single mom, philanthropist, sister-friend to many, and highly active member of all of her communities.

Jocelyn works in marketing, communications, business development, and wherever else her experience and love of Sash will help the company and our team. Jocelyn brings her leadership to the Sash team to help create maximum Sashisfaction for all!

Nichole is the founder and creator of the Sash bag. She invented the Sash bag out of necessity, not having any idea it would turn into the phenomenon it has become today. Her passion is being with the customers and spreading the love of Sash. Nichole is a single mom, philanthropist, sister-friend to many, and highly active member of all of her communities.

Jocelyn works in marketing, communications, business development, and wherever else her experience and love of Sash will help the company and our team. Jocelyn brings her leadership to the Sash team to help create maximum Sashisfaction for all!

Kara is Sash’s Director of Operations, which, for a small business, means that she wears about a dozen hats. She has her finger on production, marketing, accounting, sales, systems, and more. She is a human magic wand.

Cheri is our Customer Success Manager and our Concierge who ensures that literally every customer is smiling every day. She genuinely LOVES making people happy. And our customers love her back! Pretty sure she has her own fan club.

Kara is Sash’s Director of Operations, which, for a small business, means that she wears about a dozen hats. She has her finger on production, marketing, accounting, sales, systems, and more. She is a human magic wand.

Cheri is our Customer Success Manager and our Concierge who ensures that literally every customer is smiling every day. She genuinely LOVES making people happy. And our customers love her back! Pretty sure she has her own fan club.

Brianna is a superstar San Diego transplant and we are so lucky she made the move! She specializes in working with customers to help them fall in love with their Sash Bags. Creative and adventurous, Brianna has Sash Sister vibes to spare.

Carla is a Sash enthusiast who's been spreading her "North of the Border" kindness as part of the Sash community. She's now an official part of the team and she's always eager to help others with a ton of enthusiasm.

Brianna is a superstar San Diego transplant and we are so lucky she made the move! She specializes in working with customers to help them fall in love with their Sash Bags. Creative and adventurous, Brianna has Sash Sister vibes to spare.

Carla is a Sash enthusiast who's been spreading her "North of the Border" kindness as part of the Sash community. She's now an official part of the team and she's always eager to help others with a ton of enthusiasm.

In her role as Graphic Designer and Marketing Specialist, Grace creates content that reflects the greatness of Sash Sisters & Misters and the Sash Bag, too! You can find her out surfing, hiking or taking pics for Sash in and around San Diego. Her radiant spirit is hard to miss!

We’re convinced there isn’t anything Carlee can’t do, so of course she’s an amazing part of the Sash customer service crew! She’s a single-mom to two incredible kids, a great friend ,and an all-around awesome person. We don’t know how she does it all, but we’re here for it!

In her role as Graphic Designer and Marketing Specialist, Grace creates content that reflects the greatness of Sash Sisters & Misters and the Sash Bag, too! You can find her out surfing, hiking or taking pics for Sash in and around San Diego. Her radiant spirit is hard to miss!

We’re convinced there isn’t anything Carlee can’t do, so of course she’s an amazing part of the Sash customer service crew! She’s a single-mom to two incredible kids, a great friend ,and an all-around awesome person. We don’t know how she does it all, but we’re here for it!