Meet The Team


Nichole MacDonald Chief Bag Lady

Nichole is the founder and creator of the Sash bag. She invented the Sash bag out of necessity, not having any idea it would turn into the phenomenon it has become today. Her passion is being with the customers and spreading the love of Sash. Nichole is a single mom, philanthropist, sister-friend to many, and highly active member of all of her communities.

Jocelyn MacDonald / Magical Maven of Bizcraft

Jocelyn works in marketing, communications, business development, and wherever else her experience and love of Sash will help the company and our team. Jocelyn brings her leadership to the Sash team to help create maximum Sashisfaction for all!

Nichole MacDonald

Chief Bag Lady

Nichole is the founder and creator of the Sash bag. She invented the Sash bag out of necessity, not having any idea it would turn into the phenomenon it has become today. Her passion is being with the customers and spreading the love of Sash. Nichole is a single mom, philanthropist, sister-friend to many, and highly active member of all of her communities.

Jocelyn MacDonald

 Magical Maven of Bizcraft

Jocelyn works in marketing, communications, business development, and wherever else her experience and love of Sash will help the company and our team. Jocelyn brings her leadership to the Sash team to help create maximum Sashisfaction for all!

Kara Mayfield / Director of the Sashiverse

Kara is Sash’s Director of Operations, which, for a small business, means that she wears about a dozen hats. She has her finger on production, marketing, accounting, sales, systems, and more. She is a human magic wand.

Cheri Terhorst / Patron Saint of Sashification

Cheri is our Customer Success Manager and our Concierge who ensures that literally every customer is smiling every day. She genuinely LOVES making people happy. And our customers love her back! Pretty sure she has her own fan club.

Kara Mayfield

Director of the Sashiverse

Kara is Sash’s Director of Operations, which, for a small business, means that she wears about a dozen hats. She has her finger on production, marketing, accounting, sales, systems, and more. She is a human magic wand.

Cheri Terhorst

Patron Saint of Sashification

Cheri is our Customer Success Manager and our Concierge who ensures that literally every customer is smiling every day. She genuinely LOVES making people happy. And our customers love her back! Pretty sure she has her own fan club.

Elizabeth Cervantes / Hormiga Obrera

Elizabeth was Sash's first official employee and has performed many critical roles over the past ten years. She's back again as Nichole's assistant, shipping specialist, social media content creator, customer support and more. 

Carla Legault / Canadian Queen of Customer Care

Carla is a Sash enthusiast who's been spreading her "North of the Border" kindness as part of the Sash community. She's now an official part of the team and she's always eager to help others with a ton of enthusiasm.

Elizabeth Cervantes

Hormiga Obrera

Elizabeth was Sash's first official employee and has performed many critical roles over the past ten years. She's back again as Nichole's assistant, shipping specialist, social media content creator, customer support and more. 

Carla Legault

Canadian Queen of Customer Care

Carla is a Sash enthusiast who's been spreading her "North of the Border" kindness as part of the Sash community. She's now an official part of the team and she's always eager to help others with a ton of enthusiasm.

Grace Ballweg / The Goddess of Creation

In her role as Graphic Designer and Marketing Specialist, Grace creates content that reflects the greatness of Sash Sisters & Misters and the Sash Bag, too! You can find her out surfing, hiking or taking pics for Sash in and around San Diego. Her radiant spirit is hard to miss!

Junior Sarabia / Last Man Standing

Junior is an absolute master of his shipping domain, making sure Sash customers get their orders quickly and correctly. We would all be lost without him and love having him on the team. He’s a devoted and loving dad and we’re pretty sure his kiddos like having him around, too!

Carlee Zank / Solution Seeker Sashionista

We’re convinced there isn’t anything Carlee can’t do, so of course she’s an amazing part of the Sash customer service crew! She’s a single-mom to two incredible kids, a great friend ,and an all-around awesome person. We don’t know how she does it all, but we’re here for it!

Grace Ballweg

The Goddess of Creation

In her role as Graphic Designer and Marketing Specialist, Grace creates content that reflects the greatness of Sash Sisters & Misters and the Sash Bag, too! You can find her out surfing, hiking or taking pics for Sash in and around San Diego. Her radiant spirit is hard to miss!

Junior Sarabia

Last Man Standing

Junior is an absolute master of his shipping domain, making sure Sash customers get their orders quickly and correctly. We would all be lost without him and love having him on the team. He’s a devoted and loving dad and we’re pretty sure his kiddos like having him around, too!

Carlee Zank

Solution Seeker Sashionista

We’re convinced there isn’t anything Carlee can’t do, so of course she’s an amazing part of the Sash customer service crew! She’s a single-mom to two incredible kids, a great friend ,and an all-around awesome person. We don’t know how she does it all, but we’re here for it!